Pharmacy + Retail Partners
Second Generation FIT®
is an FDA cleared, over-the-counter approved fecal immunochemical test. Launched in 2014, our marquee product quickly became the number one selling OTC colon cancer screening test in the United States. (Source: Amazon.com) The Second Generation FIT® test is a five minute test with no diet or medicine restrictions that allows people to check for globin levels, the number one predictor of colorectal cancer, from the privacy of their own home..
About Second Generation FIT®: FIT has been a mainstream colon cancer test in physician's offices since 2008. In 2008, the American College of Gastroenterology introduced new guidelines recommending that the older method of CRC screening be abandoned completely by referring physicians. Since then, hundreds of studies have been put forth demonstrating the clinical efficacy of the FIT test. Nearly every authoritative body, including the American Cancer Society, the U.S. Joint Preventative Task Force, the American College of Gastroenterology, JAMA, et.al. recommends screening with FIT annually, and a colonoscopy every ten years. In 2014 Pinnacle BioLabs introduced Second Generation FIT®, an FDA cleared out-the-counter fecal immunochemical test. Proof of concept was achieved in 2016, with nearly 500,000 kits sold. In 2017 redesigns were done based on A/B testing and in 2017 the final concept was introduced. Second Generation FIT® is the number one selling colon cancer test in North America, with a large presence in Europe as of this writing.
Pinnacle is uniquely positioned:
In the information age, people have become increasingly more self-reliant on their healthcare, colon cancer continues to get the attention it deserves as the number two killer in terms of cancers, and the Second Generation FIT® test continues to flourish. An attractive price point, sound science backed by hundreds of scientific studies (comparing FIT to colonoscopy itself, FIT to Cologuard, FIT To guiaic testing and the EZ Detect Colon Disease Test) and FIT to no screening whatsoever), and an easy-to-preform test round out our exceptional product. Click here to download the pharmacy brochure.